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Private health care plan In South Africa uses novel retail incentives to encourage members to obtain preventive care services

Wednesday 02, July 2014
Have you already seen last medical news topic? Check it:
But it's not my talking you came after. Check the what I found:

"A spoonful of sugar helps the medicine go down - and so do movie tickets, cell phone minutes and discounts on airline flights."

But not just seeing this makes me think... But I just trying to understand how this one is just like most important what happened around? At least most noticeable? Isn't there nothing more important about medicine?